The marketing estimate shows that the success of selling to a old customer is 8 times higher that selling to a new customer. So, it means convincing an old customer to buy from you is far easier.
Thus, backend marketing is really a powerful technique to grow your online business and increase your profit. You should care about your old customers. Whenever you launch a new product and the product is highly relevant to your existing product, it is always best to start with these older customers as many of them have already bought and used your product before and were satisfied with the purchase. They are more likely and willing to try your new products as they are familiar with your brand and confident on you.
No comments:
Post a Comment