Minimal Cost and Effor
Selling to your existing or old customers not just easier but also the save a lot marketing cost and effort. Imagine you want to convince a visitor to become your customer, it will cost you money in advertising to get the visitor to visit your e-commerce site and then invite the visitor to subscribe your newsletter so that you can get his/her email contact and follow up with them. You got to put in effort to write quality newsletters and email copies to get a sale from your newsletter subscribers.
With a list of existing customers, you can just inform them by email of your new interesting offer and the happy old customers may immediately buy the new product after reading your new offer. There is only little marketing cost in the process and it involves less time and works to reach your product to your potential buyers.
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